The Central Damages theme of your client’s story is the Victor Story
Jury Trial Consulting
For Plaintiff, Civil, and Criminal Defense Lawyers
From pre-trial to trial, Tell The Winning Story’s jury trial consultant services take you “soup to nuts” to discovering the story with your client (and casting them in the right role), deposition preparation, story development, case strategy, wordsmithing, sequencing and presenting your Opening Statement, Voir Dire, and preparing and rehearsing your Closing Argument.
WITNESS PREPARATION
Virtual & In-Person
In my consulting work, the primary focus area is shifting you Client/Witness from the role of The Victim to the role of The Victor.
Most clients painfully cast themselves in the wrong role – the role they believe the jurors need to see them as. My message to the client is simple, transformational, and it’s within the first five minutes of meeting with your client.
The core message that needs to be communicated to your client is this:
You are not your pain.
You are the strength of trying to overcome your pain.
This is who you are.
This is what we need to show the jury.
We are here to show the story of strength.
Story Development & Presentation
Virtual & In-Person
Don’t tell the story you want to tell, tell the story you have to tell!
Tell The Winning Story’s case strategy session is a collaborative process that focuses efforts on the development of the case narrative, themes, and language that will effectively reach the heart of the jury.
Jesse will help you:
Identify central case strengths and weaknesses, focusing on how to successfully embrace and integrate them into the case narrative
Develop & Rehearse the Opening/Closing story so the right story powerfully resonates with the jury
Integrate, Rehearse, and Choreograph Powerpoint Presentation, Exhibits and Demonstratives with your Opening Statement and/or Closing Argument
Work with you on all verbal and non-verbal communication to create a compelling and congruent message the jury can trust
Direct/Cross Examination Sequencing, Word-Smithing and 4 Steps of The Stage Preparation
Voir Dire sequencing and rehearsal with jurors (focus groups)
Ready to level up your trial preparation?
What People Are Saying
Seminars & Workshops
Whether in-person or virtual, Tell The Winning Story workshops are designed to help trial lawyers revolutionize their courtroom communication skills and win more cases.
Victim To Victor
These workshops will challenge you to find a more powerful way of communicating and presenting your client’s story. Most Plaintiffs painfully cast themselves in the role they believe the jury needs to see them as – “the victims.” This is the wrong role. Learn to re-frame your case around the power of the Victor Story, cast your client in the right role… and win your case.
Tell It Like A Movie
In this groundbreaking workshop, you will learn and apply the fundamental directing and storytelling techniques from the stage and screen to help you discover and effectively deliver the Winning Story to judges, mediators, and jurors and inspire them to action.
the Villain’s
Victor Story
Villains never see themselves as villains. This workshop will introduce you to a counterintuitive and game-changing approach that will help you deliver the most powerful Cross Examination of your adverse witness.
Wisdom Of The
Pastrami Sandwich
Every trial lawyer knows, the best story wins. Stories are the ultimate tools of persuasion. But does the expert witness, know they have a story to tell? To be persuasive, the expert testimony must be framed into a compelling narrative, so that jurors don’t just listen…they care…
Using the lessons from the stage, combined with public speaking communication science, you and your trial team will be empowered with invaluable skills and record winning verdict, results-driven trial strategies to motivate, move, and inspire your jurors to take action in your clients favor… and to win your case.
Youtube Series
Enhance your trial advocacy skills with Trial Guide’s insightful monthly series, “Mastering Witness Preparation with Jesse Wilson.” Dive into the art of crafting a compelling courtroom narrative as Jesse draws from his acclaimed book, Witness Preparation: How to Tell the Winning Story.
CLE On Demand
Accessible anytime, anywhere to fit your busy schedule. These expertly crafted on-demand video courses from Trial Guides allow you to learn at your own pace and elevate your trial skills from your own home or office.
WITNESS PREPARATION: HOW TO TELL THE WINNING STORY
Cast your client, yourself and adverse witnesses in the right role. Discover, develop and deliver winning testimony in deposition and at trial. Maximize your results at trial by telling the WINNING STORY