“How does an immigrant, political independent, first-time candidate, beat a veteran politician by double digits in a Colorado city that has only elected Republican mayors since the city began electing mayors directly in 1979? Simple, a compelling story. Behind every successful initiative is a successful story that connects, includes and transcends. Storytelling and our ability to convey stories is key to winning. I experienced this first hand as a mayoral candidate with the work of “Tell the Winning Story.” Jesse was extremely skilled at helping take my facts and strategies and convert them into something to get residents inspired and engaged. Inspired by lessons from the theater and jury trial stage, Jesse’s work helped prepare me for mayoral debates, forums, and meet and greets. Above all, I was blown away with his ability to adapt and customize his approach to meet my ever-changing leadership and campaign needs.”

42nd mayor of Colorado Springs, Colorado

“This beautifully written masterpiece is an absolute must read. Its humble teachings align with my personal experiences and many hours working with Jesse Wilson that began over ten years ago. Working on our ‘self, ‘ego, “identity, and ‘role’ in a jury trial is something we all need to work on. Doing this essential work and following Jesse’s lessons and techniques might prove to be your lost key that will open doors to victories you never imagined possible.”

Co-author of “Trial by Human” and “Voir Dire and Opening Statements”

“Jesse writes the same way he teaches, with passion and elegance. I have watched this incredibly gifted actor, teacher, and now jury consultant, for a decade change the way lawyers tell stories–awakening the dead and dull courtrooms of America. Jesse is a walking laboratory of ideas and energy…. We work to unlearn the didactic cold thinking of law school. Jesse wears none of those shackles. This book is necessary reading if lawyers desire something more than reading an argument from a computer screen or walking through, or hiding behind, the drudgery of a PowerPoint presentation. By seeing the victor in my clients, I see the victor in everyone. Jesse is a big part of that growth.”

Governor to the American Association of Justice and member of the Inner Circle of Advocates

“This is a higher-level book for young and seasoned trial lawyers who want to elevate their advocacy skills and to prepare clients to testify. So often our clients, and even us experienced trial lawyers, get sucked into the victim’s role and lose sight of what makes a compelling story. Jesse shifts the victim’s paradigm to the victor’s role using words and structure. Jesse has added to the richness of trial advocacy literature to help people win in court.”

Founder and trial lawyer at Nguyen Lawyers, ALC; Consumer Attorneys Association of Los Angeles 2023 President (2022 President-Elect): and instructor at Gerry Spence Method at Thunderhead Ranch

“I have had the pleasure of working with Jesse Wilson on several occasions. I knew about his effective strategies for storytelling in the courtroom. I knew that he is a fabulous teacher. I knew that he is a great communicator. What I didn’t know is that he has the rare ability to write about what he does and make it so understandable and compelling. This is a book that I will keep nearby and refer to often as I prepare my cases for trial. It is that good. It is the best book I have ever read about telling the story of our client’s case. I recommend it to you all. Thank you, Jesse.”

President of The Trial Lawyers College, tried over 150 cases to a jury verdict, ABOTA member, and on the board of regents of the Academy of Truck Accident Attorneys

“We, as trial lawyers, inherently want to focus on how injured our client is and the bad conduct of the defendant. The way to the jury’s heart includes a message of hope and inspiration. Jesse tackles this conflict and challenges the traditional teachings of the trial lawyer, capturing hope and inspiration’s elusive magic. An evolution in how plaintiffs’ lawyers must frame a case, Witness Preparation: How to Tell the Winning Story includes practical tips and guidance in a missing link to the current model of how we try cases.”

Achieved the largest compensatory damages verdict for one person in Washington State history ($91, 000, 000) , and instructor at Trial Lawyers College

“This book is a must read for trial lawyers. Through thirty years of trying cases and over twenty years of teaching trial advocacy techniques to the plaintiff’s bar, I have been on a quest to figure out how to bring a case to trial in a way that evokes the healing art that justice is meant to be, and I believe that Jesse Wilson has hit on it in Witness Preparation: How to Tell the Winning Story. Jesse’s method is healing for the client, empowering for the advocate, and clarifying for the hearer and trier of fact. I have personally used his methods and I know many of America’s most successful lawyers swear by these methods. May you read this book, and may you find power and courage and justice at the end of each day that you seek it.”

Trial Lawyers College faculty, recipient of the Mississippi Association for Justice Lifetime Achievement Award, and former president of the Mississippi Trial Lawyers Association