Removing the Mask: Transforming Your Client From Victim to Victor

In this program, Jesse and Mel Orchard will show you what to look for in your intake meeting (whether virtually or in person), before depositions, and into trial. Even more importantly, you’ll learn how to teach your client to view themselves as a victor and not a victim.

Seeking Justice in the Courtroom: Reframing & Storytelling in Your Case

In this 90-minute video, Jesse and renowned trial lawyer, John Carpenter, demonstrate how their core-value approach drives powerful verdicts. Designed to revolutionize your approach in the courtroom…

Redefining Opening Statement & Jury Selection: The Story Before the Story

In November 2022, trial lawyers Brian Kim and Maureen Hennessey won a jury verdict in excess of $18.7 million in a slip-and-fall case. This is considered one of the largest slip-and-fall verdicts of its kind. In this video, Kim and Hennessey join Jesse to discuss the methods they used to reach this phenomenal verdict.

Preparing for the Adverse Witness: the Villain’s Victor Story

In this video, you will be introduced to a game-changing approach that will provide you with a powerful method for cross-examining adverse witnesses. Together, Jesse Wilson and Nicci Unsicker will introduce to you cutting-edge techniques (such as “the four steps of the stage” and “the crossroad”) They’ll show you what happens when you know, own, and trust your personal connection to an adverse witness’s victor story.

Rethinking “Day in the Life” & Settlement Videos: Tell the Right Story

DITL videos can be incredible tools for connecting your client with the jury. They bring the entire story to life, front-load the most powerful parts of your case, and invite the jurors into your client’s world. Join Jesse and trial attorney Steve Benedetto as they show you how to frame your next DITL video around joy and strength, not pain and suffering.